Hi, I'm Gilbert van Veldhuizen

This design study was made as a final assignment for Packaging Design Management II. The final assignment covers all field of packaging design, starting with a conceptual phase to generate idea's, a concept pitch at the company, detailed design and product testing at TOPA institute.

This assignment was made together with Robin van Slooten, Luuk van Ewijk, Gökhan Sönmez and Wouter Weijermars

As final assignment for the course Integrated Life Cycle Management, a interactive product configurator was made. The configurator helps customers to configure their vehicle based on the expected use. Together with the customer oriented web version, an internal Excel based configurator was made.

This assignment was made together with Alex Ceha, Alexis Platini, Rowan van Doorn, Elba Ornelas, Maruricio Pérez and Gökhan Sönmez.

This strategy was made as a final assignment for Intellectual Property in Product Development. Main goal is to define a Intellectual Property strategy for a chosen company. The IP strategy shown is designed for TOMTOM, the map shows the multiple ways in which Intellectual Property can be exploit. A interactive website helps employees to select the ways they can use intellectual property in their activities.

This assignment was made together with Cyriel Dreissen.

This design study was made as a final assignment for Evolutionary Product Development Design.
The aim of the courses is to do a design the next evolutionary step in a chosen product category. During the first course, Evolutionary Product Development Research, an analysis of the Cycle Computer was made. The analysis resulted in a Design Solution Space (Product Evolution Theory by A.O. Eger). The second course deals with the design of chosen product. First a brand is selected for which a brand analysis is made. Next a product design is made, this design is evaluated multiple times with a fictive the stakeholder.

This design study was made as a final assignment for Graphic Language of Products. The course provides tools to capture the graphic language of and brand and translating it to a new product category (brand extension).

This assignment was made together with Cyriel Dreissen.

This design study was made as a final assignment for Packaging Design and Management I.
The new egg carton features three kind of materials; plastic, paper and metal. The design combines a food product (eggs) with a non food product (egg cup) in one package. The material specifications, production techniques and cost price are defined as well.

This design study was made as a part of Packaging Design and Management I.
This sustainable re-useable rolling action display exists of a set of HDPE trays designed for a 600x400mm dolly; trays can be removed if the beer is sold, trays can be re-used in the store or send back to Grolsch stacked on each other. The bottom tray (red) differs from the rest (green), this tray needs to carry and distribute the load, where the rest just functions as a separator plate.

Each tray has room for 54 cans or 9 six-packs. Both 33 and 50cl cans can be used. A carton board can be placed on top of each tray, this part is not designed to be re-used and can have different graphical designs depending on the kind of beer and the communication needed. An extra topper card can be added to the top tray.

This design study Was done within the context of the Free Assignment during the Industrial Design Bachelor.
The Road Bike Cam is an action cam mount for a race bicycle. The camera mount can be adjusted to achieve the desired viewpoint. The product is designed is such a way that it is in contrast with the style of the average race bicycle. The mount can be placed and removed with while cycling.

This design was the final result of the course Human Product Relations.
Straatmeubilair